While You Wait...
In what is likely an April Fools joke, Snapchat's latest filter pokes fun at the seeming lack of originality coming from the Facebook/Instagram teams in recent months.
While I do believe that a moderate dose of cynicism is healthy, the truth is that people aren't interested in stealing your idea. On the contrary, they are probably going to hear your idea and think of ten reasons that it sucks.
Facebook pages are creating Trump v Clinton polls on Facebook's live streaming platform and asking users to vote for their preferred candidate with reactions. However, these live streams are not as democratic as one might think.
The combined revenue of the highest earning 2% of apps make up 54% of the total revenue generated by the entire app industry... That's roughly 5 times the combined revenue of the lowest earning 88% of apps.
Have you ever wondered how app conglomerates like Supercell or King manage to consistently publish apps that dominate the top spots in the games category? Well, it's not necessarily because they are better at making apps than you...
With the crazy success of unicorn startups like Uber, Airbnb, and Snapchat, just about everyone has an idea for the next billion dollar app. While it is great living in a world where so many people are passionate about innovation and disruption, for app developers, this means receiving ten calls a week about Tinder for pet dogs. Perhaps this is a slight exaggeration. However, I did have a recent inquiry for a Whatsapp, Grand Theft Auto combination (I'm still undecided on whether or not they were joking).
As humans, we inherently love things that make our lives easier. And if that means saying goodbye to old tech and hello to new tech, we will do it without blinking an eye. Telegram was replaced by email in the 90's, print media was replaced by the web in the 00's, and it is happening to traditional TV at the hands of streaming services as I write this article. Rather ironically, websites (which replaced print media less than ten years ago), seem to be the next big technology that is set to fall. And mobile apps are ready to take their place.
Mobile websites are like cheap, old, rental cars. They don't look pretty, they only get used temporarily and you get out of them as soon as you arrive at your destination. On the other hand, mobile apps are like high-end European sedans; attractive, reliable and fast.
Today just about everyone and their cat has created an app, so how do you make sure your app stands out from the crowd, gets oodles of (buzzword alert) ‘organic’ downloads and maintains a spot in the top ranked apps for its category?
If you make note of the following 12 steps your app just might have a shot at being the most downloaded in the app store.